Social Media5 min read7 steps

How to Create Social Media Graphics for Instagram, Facebook, and LinkedIn

Consistent, well-designed social media graphics help build trust and recognition for your brand. This guide covers how to create graphics for Instagram posts, Facebook banners, and LinkedIn posts using Camisual, including setting the right dimensions for each platform and making graphics that look professional without a design background.

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Platform sizes at a glance

Instagram feed post: 1080x1080px (square) or 1080x1350px (portrait). Facebook post: 1200x630px. LinkedIn post: 1200x627px. Facebook cover: 820x312px. Camisual has presets for all of these so you never need to look up dimensions.

Step-by-step: Create a social media graphic

  1. 1

    Choose your platform preset

    Click "New Design" on your dashboard. In the workspace setup, select "Social Media" from the preset categories. Pick the platform and post type you need. The canvas opens at exactly the right size.

  2. 2

    Build your background

    Switch to Shape mode in the top mode switcher. Draw a full-canvas rectangle and apply your brand colour as the fill in the left Shape section. Alternatively, use a gradient fill for a more modern look.

  3. 3

    Add your content image

    Click "Add" then "Upload Image" to add a photo or product image. Resize and position it using the Select tool. Use the Image Editor (click "Edit Image" in the left panel) to adjust brightness, contrast, and saturation under the "Adjust" tab so the photo looks its best.

  4. 4

    Add your message text

    Click "Add" then "Add Text". Type your headline or message. In the left Text section, choose your brand font, size, weight, and colour. For Instagram graphics, keep text under 20 percent of the image area for best reach.

  5. 5

    Add a logo or icon (optional)

    If your logo is saved as a PNG, upload it via "Add" then "Upload Image". Position it in a corner. You can use the Image Editor BG tab to remove any white background from the logo to make it transparent.

  6. 6

    Use the asset library for icons

    In the left control panel, scroll to the "Library" section and click "Browse Assets". You can search over 200 million icons, vectors, and photos. Click any asset to place it on the canvas.

  7. 7

    Export for each platform

    Click "File" then "Export". Choose PNG for graphics with transparency or JPG for solid backgrounds. Download and post directly.

Keep a consistent brand

Save a "master template" design that just has your background, logo position, and font style set up. Duplicate it from the dashboard each time you need a new graphic. This keeps your visual identity consistent without starting from scratch every time.

Tip

Use Camisual's layer system to organise your designs. Lock your background layer (click the padlock icon on the layer) so you cannot accidentally move it while working on the content.

Frequently Asked Questions

What are the correct canvas sizes for Instagram posts in Camisual?+
Instagram feed post: 1080x1080px for square format or 1080x1350px for portrait. Camisual has both as preset canvas sizes under the Social Media preset category.
Can I create graphics for multiple platforms in Camisual?+
Yes. Camisual has preset sizes for Instagram, Facebook, LinkedIn, Twitter, YouTube, Twitch, and more. Duplicate your design from the dashboard and resize for each platform.
How do I keep my brand colours consistent across designs?+
Save your brand colours in the colour picker for quick reuse. Duplicate a master template design from your dashboard each time you need a new graphic so your fonts, colours, and layout are always consistent.
What makes a social media graphic perform well?+
Clean, high-contrast designs with one strong image and a short bold text headline consistently outperform cluttered designs. Keep your colour palette to two or three colours and make sure text is readable at small thumbnail sizes.

Ready to try it yourself?

Everything in this tutorial is available on Camisual's free plan. Open the editor and follow along right now.