Logo design principles
Great logos are simple, memorable, and scalable. Aim for a design that looks as good at 32px (a browser favicon) as it does at 500px (a website header). Use two fonts at most and two to three colours. Make it meaningful to your brand but simple enough to instantly recognise.
Step-by-step: Create a logo in Camisual
- 1
Set up a square canvas with transparent background
Sign in at camisual.com and click "New Design". Use a custom canvas size of 500x500px. Before starting, make sure you do not add a background rectangle. The canvas checkerboard means your logo background will be transparent in the export.
- 2
Sketch your concept in Draw mode
Switch to Draw mode and sketch a very rough version of the shape or icon you have in mind. Use a light grey brush. This sketch layer is a guide and will be deleted later, just like pencil sketching before inking.
- 3
Build the icon using Shape mode
Switch to Shape mode. Use rectangles, circles, polygons, or the bezier path tool to build your icon shape on top of your sketch. Use vertex editing (select the shape, click "Edit Vertices" in the top toolbar) to curve and adjust every edge until it matches your intended form.
- 4
Browse the asset library for icon inspiration
In the left Library section, click "Browse Assets" and search for terms related to your brand (for example "mountain", "leaf", "lightning", "code bracket"). You can use an asset as-is or as a reference to trace your own version.
- 5
Add your brand name in typography
Click "Add" then "Add Text". Type your business name. In the left Text section, choose a font that matches your brand personality. Bold, geometric sans-serifs suggest modern and trustworthy. Serif fonts suggest heritage and authority. Script fonts suggest creativity.
- 6
Set your brand colours
Select each shape and text object and set their fill colours to your brand colour palette. Keep it to two or three colours maximum. Make sure there is enough contrast between elements.
- 7
Delete the sketch layer
In the layer panel, find and delete the original pencil sketch layer from step 2.
- 8
Export as PNG and SVG
Click "File" then "Export". Export as PNG at 2x (1000x1000px) for a high-resolution transparent PNG. Then export again as SVG for your scalable master file. Both formats are ready for immediate use.
Colour and font resources
Use the asset library's curated colour palettes or search for brand colour inspiration. For font pairing, a bold uppercase font for the brand name paired with a lighter weight font for a tagline is a proven combination that works across industries.
Test your logo on both a white and a dark background before finalising. Many logos that look great on white become unreadable on dark backgrounds. You may need to create a dark and a light version.